GREENSBORO, N.C., Aug. 1, 2023 /PRNewswire/ — Mack Vans in the present day introduced its collaboration with Australian clothes model Cotton:On, which is able to supply an unique line of Mack®-branded menswear. The brand new assortment makes use of road-worn designs impressed by Mack’s 123-year heritage and continued affect on fashionable tradition around the globe.
The upcoming Mack Vans assortment consists of clothes rooted within the basic style aesthetics of the Nineteen Sixties and Nineteen Seventies. Tweet this Mack Vans in the present day introduced its collaboration with Australian clothes model Cotton:On, which is able to supply an unique line of Mack branded menswear. The brand new assortment makes use of road-worn designs impressed by Mack’s 123-year heritage and continued affect on fashionable tradition around the globe. Mack Vans in the present day introduced its collaboration with Australian clothes model Cotton:On, which is able to supply an unique line of Mack branded menswear. The brand new assortment makes use of road-worn designs impressed by Mack’s 123-year heritage and continued affect on fashionable tradition around the globe.
The upcoming Mack Vans assortment consists of clothes rooted within the basic style aesthetics of the Nineteen Sixties and Nineteen Seventies. Totally different components of Mack’s iconic branding and art work are used all through a collection of workwear-inspired items, together with trucker caps, shirts and extra. Previous Mack logos and typefaces courting again to the corporate’s first truck arriving in Australia, in 1919, are featured all through.
“We’re very lucky to have the storied historical past that we do,” stated David Galbraith, Mack Vans’ vice chairman of worldwide model and advertising. “Our heritage and place in American tradition affords us many alternatives to work with different manufacturers. Cotton:On is one among Australia’s defining clothes manufacturers, so we jumped on the alternative to collaborate and have a good time Mack’s worldwide presence.”
Merchandise from Cotton:On’s Mack Vans assortment turned obtainable on-line within the U.S. on Saturday, July 22. United States Cotton:On-branded shops started carrying the gathering on July 31.
As an Australian model, Cotton:On’s appreciation for Mack Vans speaks to the model’s world impression and recognition. The constant sturdiness and reliability of Mack’s merchandise has given the bulldog a repute that is aware of no geographical bounds. By collaborating with Cotton:On, Mack Vans is proud to acknowledge and promote the model’s cultural significance outdoors of the U.S.
“After we had been workshopping the concept of a model partnership to go along with our Americana/workwear vary, there was one model that stood above all others,” stated Man Cortis, class purchaser at Cotton:On Group. “Mack Vans! Mack is an enormous a part of American fashionable tradition and globally acknowledged properly outdoors the borders of the U.S. With such a wealthy and fascinating heritage, it simply made sense. And to place the icing on the cake, the brand is the world-famous Bulldog!”
Mack Vans first opened its Queensland, Australia manufacturing unit in 1963 – solely about 50 miles from the place Cotton:On would discover its starting 25 years later. Mack has since remained one of many nation’s largest heavy-duty truck producers, whereas its vans and bulldog have change into two of the world’s most recognizable cultural icons.
Mack Vans branded Cotton:On items will likely be supplied in all areas, each in-store and on-line at www.cottonon.com.
About Mack Vans
Devoted to sturdiness, reliability and assembly the wants of shoppers, Mack Vans has offered purpose-built transportation options for greater than a century. Immediately, Mack is one among North America’s largest producers of industrial quality vans, and Mack® vans are offered and serviced by way of an in depth distribution community in additional than 45 nations. Mack vans, diesel engines and transmissions offered in North America are assembled in the USA. Mack manufacturing places are licensed to the internationally acknowledged ISO 9001 normal for high quality, ISO 14001 normal for environmental administration methods and ISO 45001 normal for well being and security administration methods. Mack can also be a proud sponsor of Share the Highway, an American Trucking Associations public info marketing campaign aimed toward enhancing the protection of our nation’s roadways.
Mack Vans is a part of the Volvo Group, which is driving prosperity by way of transport and infrastructure options, providing vans, buses, development tools, energy options for marine and industrial functions, financing and providers that improve buyer uptime and productiveness. Based in 1927, the Volvo Group is dedicated to shaping the longer term panorama of sustainable transport and infrastructure options. The Volvo Group is headquartered in Gothenburg, Sweden, employs round 100,000 individuals and serves prospects in additional than 190 markets. In 2022, internet gross sales amounted to about $47 billion. For extra info, please go to www.volvogroup.com.
FOR INFORMATION CONTACT
KIMBERLY PUPILLO
DIRECTOR – PUBLIC RELATIONS
MACK TRUCKS, INC.
336-662-1787
[email protected]
SOURCE Mack Vans
